Case Study
Zinhle: Poolside Campaign — reach that turned into a waitlist.
An influencer-led lifestyle content campaign built for a summer product launch, run entirely through Legacy's social media management team.
The Challenge
A summer product launch needed to reach a younger audience fast, but the brand had no existing social presence built for that demographic — and no time to build organic momentum from zero before the launch date.
The Approach
We paired the launch with a single-day poolside content shoot featuring Zinhle, then built a six-week rollout calendar across Instagram and TikTok — a mix of campaign hero content, behind-the-scenes clips and community engagement, all managed in-house by our social team.
Paid amplification targeted lookalike audiences off the back of the highest-performing organic posts in week one, rather than guessing at targeting from day zero.
The Results
The campaign became the brand's best-performing launch to date, and the waitlist it drove sold out the first production run.
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Campaign reach
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Engagement rate
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Waitlist sign-ups
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