Case Study
De Jagers: a website — and a wardrobe — worth the price tag.
A full site rebuild paired with an on-brand lookbook shoot, built for a heritage menswear label that had outgrown its template.
The Challenge
De Jagers makes heavyweight corduroy pieces built to be worn for a decade — but their site was running on an unmodified template, with stock imagery that could have belonged to any menswear brand. Checkout abandonment was high, and the few product photos in use didn't do the fabric justice.
The Approach
We redesigned the site from the ground up around the texture and weight of the product itself — larger imagery, slower pacing, fewer distractions between browsing and checkout.
In parallel, our studio shot a full AW lookbook on location, capturing the fabric detail and fit that a template product photo never could.
The Results
The new site launched alongside the lookbook and immediately changed how customers shopped the range.
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Increase in conversion rate
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Average page load time
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Higher average order value
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