Case Study
Silkbush Vineyards: turning award-winning wine into an award-winning search presence.
A website rebuild, technical SEO overhaul and full product photography refresh — built to match the quality already in the bottle.
The Challenge
Silkbush had the credentials — Michelangelo gold and international spirits awards among them — but almost none of that authority showed up in search. Product pages read like spec sheets, and the photography on site didn't reflect what a bottle actually looked like on a table.
Meanwhile, three competitors with weaker reviews were consistently ranking above them for the exact varietal searches Silkbush should have owned.
The Approach
We rebuilt the site itself first, restructuring the product taxonomy and fixing crawl issues so the technical foundation could actually support the SEO work to come — then added structured data so award badges and ratings could appear directly in search results.
Alongside that, our content studio rebuilt every tasting note around the keywords real buyers search for, and shot a new product and lifestyle library so the site's photography finally matched the wine in the glass.
The Results
Five months after launch, Silkbush ranked on page one for eighteen of their twenty priority terms, and organic traffic had more than tripled.
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Organic traffic growth
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Keywords ranking page one
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Online order value
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